Four Goals for Promoting Urban Cycling Melbourne July 24th 2010
July 25, 2010
One of the reasons I headed to Melbourne was to see Denmarks Bicycle Ambassador talk about his four goals for promoting urban cycling. And what a talk it was. The venue was mind blowing, the valet bike parking even better and the subject matter very stimulating. Mikael Colville-Anderson looked at the basic themes he believed should attract our attention if we are serious about urban cycling growth. A to Bism (make it quick), tame the bull in the china shop (pacify and eradicate cars where they are not needed, market it with sex appeal, not as a dangerous pastime and finally another one which has slipped my mind but will post it as soon as I remember.
Slow TV are going to have a full video on it so you’ll be able to catch it all. The presentation concluded with a forum which included quite a few prominent Melbourne cycling folk. While they had some interesting things to say, I wasn’t that blown away by any of it as there was not a lot of inspiration I could bring back home to share from what they said. As is the norm for public forums the public question session turned into a bit of a public rant session, but all good to further debates around helmet wearing and dangerous riding conditions. Thanks to Victoria’s State of Design Festival for a great gig.
Posted for the love of listening to bicycle ambassadors by Liam.C.